search query: @author Kerin, R. A. / total: 11
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Author: | Mahajan, V. Muller, E. Kerin, R. A. |
Title: | Introduction strategy for new products with positive and negative word-of-mouth. |
Journal: | Management Science
1984 : DEC, VOL. 30:12, p. 1389-1404 |
Index terms: | NEW PRODUCTS INNOVATION MARKETING MANAGEMENT |
Language: | eng |
Abstract: |
SCIMA