search query: @author Kerin, R. A. / total: 11
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| Author: | Mahajan, V. Muller, E. Kerin, R. A. |
| Title: | Introduction strategy for new products with positive and negative word-of-mouth. |
| Journal: | Management Science
1984 : DEC, VOL. 30:12, p. 1389-1404 |
| Index terms: | NEW PRODUCTS INNOVATION MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA