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| Author: | Heskett, J. L. Signorelli, S. |
| Title: | How Benetton has streamlined and branched out worldwide in casual clothing market : case studies from academia. !Benetton |
| Journal: | International Management
1985 : MAY, VOL. 40:5, p. 79-82 |
| Index terms: | CLOTHING INDUSTRY ITALY MARKET RESEARCH STRATEGY EXPORT MARKETING COMPANY GROWTH |
| Language: | eng |
| Abstract: |
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