search query: @indexterm public advertising / total: 11
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| Author: | Aaker, D. A. Bruzzone, D. E. |
| Title: | Causes of irritation in advertising. |
| Journal: | Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 47-57 |
| Index terms: | PUBLIC ADVERTISING COMPLAINTS TELEVISION ADVERTISING PRODUCT IMAGE |
| Language: | eng |
| Abstract: |
SCIMA