search query: @author Specht, G. / total: 11
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| Author: | Specht, G. Zörgiebel, W. W. |
| Title: | Technologieorientierte Wettbewerbsstrategien. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1985 : AUG, VOL. 7:3, p. 161-166, 168-172 |
| Index terms: | TECHNOLOGY COMPETITION STRATEGY MARKETING |
| Language: | ger |
| Abstract: |
SCIMA