search query: @author McIntyre, S. H. / total: 11
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| Author: | Munson, J. M. McIntyre, S. H. |
| Title: | Developing practical procedures for the measurement of personal values in cross-cultural marketing. |
| Journal: | Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 48-52 |
| Index terms: | SURVEYS MARKETING RELIABILITY |
| Language: | eng |
| Abstract: |
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