search query: @author Lodish, L. M. / total: 11
reference: 7 / 11
| Author: | Lodish, L. M. Reibstein, D. J. |
| Title: | New gold mines and minefields in market research. |
| Journal: | Harvard Business Review
1986 : JAN-FEB, VOL. 64:1, p. 168-170,172,174,176,180,182 |
| Index terms: | DATA PROCESSING MARKET RESEARCH CONSUMER RESEARCH TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA