search query: @author Urban, G. L. / total: 11
reference: 7 / 11
Author: | Urban, G. L. |
Title: | Market share rewards to pioneering brands : an empirical analysis and strategic implications. |
Journal: | Management Science
1986 : JUN, VOL. 32:6, p. 645-659 |
Index terms: | BRAND CHOICE NEW PRODUCTS MARKET SHARE |
Language: | eng |
Abstract: |
SCIMA