search query: @indexterm public advertising / total: 11
reference: 8 / 11
| Author: | Deutsch, J. Liebermann, Y. |
| Title: | Effects of a public advertising campaign on consumer behavior in a demarketing situation. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:4, p. 287-290 |
| Index terms: | PUBLIC ADVERTISING CONSUMER BEHAVIOUR ENERGY CONSUMPTION ELECTRICITY |
| Language: | eng |
| Abstract: |
SCIMA