search query: @indexterm public advertising / total: 11
reference: 7 / 11
Author: | Degon, R. Jeannin, D. |
Title: | Les stars : etoiles de la publicite? |
Journal: | Revue Francaise du Marketing
1986 : MAY-JUN-JUL, 108, p. 39-52 |
Index terms: | ADVERTISING TELEVISION ADVERTISING PUBLIC ADVERTISING |
Language: | fre |
Abstract: |
SCIMA