search query: @indexterm public advertising / total: 11
reference: 7 / 11
| Author: | Degon, R. Jeannin, D. |
| Title: | Les stars : etoiles de la publicite? |
| Journal: | Revue Francaise du Marketing
1986 : MAY-JUN-JUL, 108, p. 39-52 |
| Index terms: | ADVERTISING TELEVISION ADVERTISING PUBLIC ADVERTISING |
| Language: | fre |
| Abstract: |
SCIMA