search query: @author Kessler, F. / total: 11
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| Author: | Kessler, F. |
| Title: | High-tech shocks in ad research. |
| Journal: | Fortune
1986 : JUL 7, VOL. 114:1, p. 38-40 |
| Index terms: | MARKET RESEARCH ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA