search query: @author Lodish, L. M. / total: 11
reference: 6 / 11
Author: | Lodish, L. M. Reibstein, D. J. |
Title: | Etude de marche : mines d'or et champs de mines. |
Journal: | Harvard-L'Expansion
1986 : -87 WINTER, 43, p. 61-78 |
Index terms: | MARKET RESEARCH DATA PROCESSING CONSUMER RESEARCH TELEVISION ADVERTISING |
Language: | fre |
Abstract: |
SCIMA