search query: @author Hoffman, D. L. / total: 11
reference: 8 / 11
Author: | Hoffman, D. L. Franke, G. R. |
Title: | Correspondence analysis : graphical representation of categorical data in marketing research. |
Journal: | Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 213-227 |
Index terms: | MARKETING RESEARCH DATA ANALYSIS MULTIVARIATE ANALYSIS MULTIDIMENSIONAL SCALING |
Language: | eng |
Abstract: |
SCIMA