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| Author: | Beattie, V. Jones, M. |
| Title: | Telecom publishes first customer report. (!British Telecom) |
| Journal: | Management Accounting (London)
1987 : MAR, VOL. 65:3, p. 24-26 |
| Index terms: | COMPANY REPORTS TELECOMMUNICATIONS INDUSTRY |
| Language: | eng |
| Abstract: | The authors examine British Telecom's first report to customers - most likely the first voluntary report of its kind addressed especially to customers - and,while cheering BT's efforts, they observe that maybe the report's presentational posture is to a certain degree out of line with its readability. Have BT in their wish to make it more visually appealing, forgotten the power of plain simple English? |
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