search query: @author Lodish, L. M. / total: 11
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| Author: | Anderson, E. Lodish, L. M. Weitz, B. A. |
| Title: | Resource allocation behavior in conventional channels. |
| Journal: | Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 85-97 |
| Index terms: | MARKETING CHANNELS RESOURCE ALLOCATION ORGANIZATIONAL BEHAVIOUR |
| Language: | eng |
| Abstract: | This exploratory sudy assesses the impact of variables associated with a financial portfolio model and characterics of the channel relationship on the selling time allocated by 71 indepedent sales agencies to the principals they represent. The results indicate that the time allocated to principals is consistent with a normative microeconomic model. |
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