search query: @author Narus, J. A. / total: 11
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| Author: | Narus, J. A. Anderson, J. C. |
| Title: | Distributor contributions to partnerships with manufacturers. |
| Journal: | Business Horizons
1987 : SEP-OCT, VOL. 30:5, p. 34-42 |
| Index terms: | CO-OPERATION DISTRIBUTION MANUFACTURING INDUSTRY |
| Language: | eng |
| Abstract: | To master the basic requirements of relationships is considered the most decisive action a distributor can take to strengthen partnerships with manufacturers. Proactively coordinating the manufacturer's marketing efforts with its own is attributed as a chief role to the distributor. Five approaches to bring about this coordination are described. Manufacturer-directed value-added services are suggested to enhance working partnerships between distributors and manufacturers. |
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