search query: @author Specht, G. / total: 11
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| Author: | Specht, G. Perillieux, R. |
| Title: | Erfolgsfaktoren technischer Führer- und Folgerpositionen auf Investitionsgütermärkten. |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1988 : MAR, VOL. 40:3, p. 204-226 |
| Index terms: | LIFE CYCLES PRODUCT LIFE CYCLE HIGH TECHNOLOGY TIMETABLING MACHINE TOOLS INDUSTRY |
| Language: | ger |
| Abstract: | The timing of market entries and the relative positions of companies in the research and development competition in technology-intensive markets are very important for the success of new capital goods. This proposition was to be tested with a sample of 231 companies of the mechanical engineering industry. At the centre of interest are synergy variables product/technology variables and market/customer variables. It can be claimed that the choice of a leader or follower behavior depends on the given situation. A general preference for the leader position in the mechanical engineering industry is not appropriate. |
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