search query: @author Kohli, R. / total: 11
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| Author: | Kohli, R. |
| Title: | Asessing attribute significance in conjoint analysis : nonparametric tests and empirical validation. |
| Journal: | Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 123-133 |
| Index terms: | MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA