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| Author: | Mattsson, J. |
| Title: | Developing an axiological method to measure company values. |
| Journal: | European Journal of Marketing
1988 : VOL. 22:6, p. 21-35 |
| Index terms: | COMPANY RANKING |
| Language: | eng |
| Abstract: | A method is developed to measure company values from the point of view of the employees. It is used as a strategic tool for internal marketing activities. Its purpose is to diagnose areas of possible value enrichment, and by feedback increase the value consciousness of employees. Value theory is reviewed, literature is examined. Theoretical assumptions are outlined. Value pattern characteristics are calculated. A model is presented for comparing the reference order with actual ranking order. All values formally deduced are expressed and linked to different aspects of company life. The method is tested. Samples were taken from Swedish university students studiyng business administration. Results are analysed. |
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