search query: @author Moschis, G. P. / total: 11
reference: 4 / 11
| Author: | Stanley, T. J. Moschis, G. P. Danko, W. D. |
| Title: | Financial service segments : the seven faces of the affluent market. |
| Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 52-67 |
| Index terms: | MARKET SEGMENTATION AFFLUENCE |
| Language: | eng |
| Abstract: |
SCIMA