search query: @author Urban, G. L. / total: 11
reference: 4 / 11
Author: | Star, S. H. Urban, G. L. |
Title: | The case of the test market toss-up : should Paradise Foods put its new frozen dessert on ice? |
Journal: | Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 10-12, 14, 16, 20, 22, 24, 26 |
Index terms: | MARKET RESEARCH FOOD CASE STUDIES |
Language: | eng |
Abstract: |
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