search query: @author Urban, G. L. / total: 11
reference: 10 / 11
| Author: | Hauser, J. R. Urban, G. L. |
| Title: | Assessment of attribute importances and consumer utility functions: von Neumann-Morgenstern theory applied to consumer behaviour. |
| Journal: | Journal of Consumer Research
1979 : MAR, VOL. 5:4, p. 251-262 |
| Index terms: | UTILITY ASSESSMENT CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA