search query: @author Welch, L. S. / total: 11
reference: 6 / 11
| Author: | Welch, L. S. Luostarinen, R. |
| Title: | Internationalization : evolution of a concept. |
| Journal: | Journal of General Management
1988 : WINTER, VOL. 14:2, p. 34-55 |
| Index terms: | INTERNATIONALIZATION MULTINATIONAL COMPANIES FOREIGN INVESTMENT |
| Language: | eng |
| Abstract: | THe internationalization process is speeding up, with some firms leap frogging or by-passing the traditional steps to deeper commitment. Perharps the simplest objective basis for assessing the degree of internationalization is some measure of foreign sales relative to total sales. The proportion of total sales exported has often been used as an indication of export performance despite its drawbacks. Given the diversity of international operations, types of markets, degree of organizational commitment and types of international offering, there is a need for a broader framework for assessing the extent of increased international involvement. |
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