search query: @author Gomez, P. / total: 11
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| Author: | Gomez, P. Weber, B. |
| Title: | Akquisitionsstrategie -Die Fuehrung des Uebernahmeprozesses. |
| Journal: | Unternehmung
1989 : MAR, VOL. 43:2, p. 66-77 |
| Index terms: | MERGERS STRATEGIC MANAGEMENT ORGANIZATIONAL DEVELOPMENT |
| Language: | ger |
| Abstract: | Acquisition as a way of company development is characterized. The difficulties of new product development, saturation of markets, reduction of the opportunities for rationalization are among the most important reasons for a takeover. A strategic approach to acquisitions is described. The strategic success factors are identified. The necessary steps to an improved position of the firm are overviewed. The employment of portfolio-management, structural change, know-how transfer and activity analysis is examined. The circular course of the acquisition process is sketched. The managerial tasks of an acquisition are listed and analyzed: 1. creating the prerequisites; 2. selecting the best candidates; 3. assessment of them etc. |
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