search query: @author Kessler, F. / total: 11
reference: 2 / 11
| Author: | Kessler, F. |
| Title: | Hal Riney America's hottest adman |
| Journal: | Fortune
1987 : JAN.5, No.1, p.110-111 |
| Index terms: | EXECUTIVES USA TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: | A portrait of the chief of Hal Riney & Partners, described in advertising circles as the best copywriter, his winning TV commercials, linked with a total advertising and promotional package for a wine cooler, beers and other products, and the subtlety of his attention to detail. |
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