search query: @author Meyers-Levy, J. / total: 11
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| Author: | Meyers-Levy, J. |
| Title: | The influence of a brand name's association set size and world frequency on brand memory. |
| Journal: | Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 197-207 |
| Index terms: | CONSUMER RESEARCH BRAND NAMES PSYCHOLOGY |
| Language: | eng |
| Abstract: |
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