search query: @author Meyers-Levy, J. / total: 11
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| Author: | Meyers-Levy, J. |
| Title: | Priming Effects on Product Judgements: A Hemispheric Interpretation |
| Journal: | Journal of Consumer Research
1989 : JUNE, VOL.16, p.76-86 |
| Index terms: | CONSUMER INFORMATION MOTIVATION CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | Research suggests that priming different hemisphere processing styles with particular types of tasks can affect product judgement. Visual spatial or pictorial information seems to activate the undifferentiated, holistic processing style associated with the right hemisphere, while linguistic or verbal information seems to activate the differentiated processing style associated with the left hemisphere. This proposition and the extent to which it holds for males and females are examined |
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