search query: @author Lodish, L. M. / total: 11
reference: 4 / 11
| Author: | Abraham, M. M. Lodish, L. M. |
| Title: | Getting the most out of advertising and promotion. |
| Journal: | Harvard Business Review
1990 : MAY-JUN, VOL. 68:3, p. 50-51, 53, 56, 58, 60 |
| Index terms: | ADVERTISING SALES PROMOTION MARKETING PROFITABILITY |
| Language: | eng |
| Abstract: |
SCIMA