search query: @author Farris, P. W. / total: 11
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| Author: | Farris, P. W. Reibstein, D. J. |
| Title: | How prices, and expenditures, and profits are linked. |
| Journal: | Harvard Business Review
1979 : NOV-DEC, VOL 57:6, p. 173-184 |
| Index terms: | RETURN ON INVESTMENT ADVERTISING EXPENDITURE PRICES |
| Language: | eng |
| Abstract: |
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