search query: @author Barwise, P. / total: 11
reference: 10 / 11
Author: | Barwise, P. Marsh, P. R. Wensley, R. |
Title: | Tienen que estar financiacion y estrategia necesariamente renidas? |
Journal: | Harvard-Deusto Business Review
1990 : APR-JUN, 42, p. 129-136 |
Index terms: | FINANCING MARKETING INVESTMENT |
Language: | spa |
Abstract: |
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