search query: @author Meyers-Levy, J. / total: 11
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| Author: | Maheswaran, D. Meyers-Levy, J. |
| Title: | The influence of message framing and issue involvement. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 361-367 |
| Index terms: | MARKETING RESEARCH PRODUCT IMAGE |
| Language: | eng |
| Abstract: |
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