search query: @author Mattsson, J. / total: 11
reference: 9 / 11
Author: | Mattsson, J. |
Title: | Measuring inherent product values. |
Journal: | European Journal of Marketing
1990 : VOL. 24:9, p. 25-38 |
Index terms: | MARKETING THEORY PRODUCTS VALUE ANALYSIS |
Language: | eng |
Abstract: |
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