search query: @author Toyne, B. / total: 11
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| Author: | Walters, P. G. Toyne, B. |
| Title: | Product modification and standardization in international markets: Strategic options and facilitating policies |
| Journal: | Columbia Journal of World Business
1990 : VOL. 24:4, p. 37-44 |
| Index terms: | PRODUCT DEVELOPMENT PRODUCT DIFFERENTIATION STRATEGY INTERNATIONAL COMPETITIVENESS STANDARDS |
| Language: | eng |
| Abstract: | The development of international product programs characterized by significant international uniformity can be an important source of competitive advantage to firms undertaking value-chain activities overseas. International product modification and standardization strategies are evaluated, along with policies that facilitate the maximization of international product uniformity. |
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