search query: @author Specht, G. / total: 11
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| Author: | Specht, G. |
| Title: | Dynamische Distributionsstrategien in High-Tech-Maerkten |
| Journal: | Absatzwirtschaft
1991 : FEB, VOL. 34:2, p.78-85 |
| Index terms: | MARKETING TECHNOLOGY HIGH TECHNOLOGY |
| Language: | ger |
| Abstract: | The requirements concerning the distribution of high-tech products change relatively quickly. The author enumerates the types of the dynamic distribution strategies and gives also a graphic representation, which help to compare the strategies. Finally the consequences are discussed. |
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