search query: @author Strebel, H. / total: 11
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| Author: | Strebel, H. |
| Title: | Umweltfreuendliche Verpackung - eine Marketingaufgabe Dargestellt am Beispiel von Verpackungen aus Aluminium |
| Journal: | Markenartikel
1990 : MAR, VOL. 52:3, p.90-98 |
| Index terms: | ENVIRONMENT ENVIRONMENTAL PROTECTION |
| Language: | ger |
| Abstract: | The author discusses the problem of environment friendly packaging as a marketing task. Packaging should be a part of the product itself, but beside that it fulfils several functions it is to become garbage as the product is used. The author proposes aluminium as an environment friendly material. |
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