search query: @author Moschis, G. P. / total: 11
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| Author: | Moschis, G. P. |
| Title: | Marketing to older adults. |
| Journal: | Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 33-41 |
| Index terms: | MARKET SEGMENTATION MARKETING AGEING CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
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