search query: @author Lodish, L. M. / total: 11
reference: 2 / 11
Author: | Abraham, M. M. Lodish, L. M. |
Title: | Tecnicas para medir la eficacia de la publicidad y las promociones. |
Journal: | Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 66-74 |
Index terms: | PUBLICITY ADVERTISING ADVERTISING EFFECTIVENESS |
Language: | spa |
Abstract: |
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