search query: @author Meyers-Levy, J. / total: 11
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| Author: | Meyers-Levy, J. Maheswaran, D. |
| Title: | Exploring Differences in Males' and Females' Processing Strategies |
| Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 63-70 |
| Index terms: | CONSUMER RESEARCH SOCIOLOGY ADVERTISING RESEARCH SEX |
| Language: | eng |
| Abstract: |
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