search query: @author Sullivan, D. / total: 11
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| Author: | Sullivan, D. Bauerschmidt, A. |
| Title: | The "basic concepts" of international business strategy: a review and reconsideration |
| Journal: | Management International Review
1991 : VOL. 31:SPECIAL ISSUE, p. 111-124 |
| Index terms: | INTERNATIONAL BUSINESS STRATEGY STRATEGIC MANAGEMENT INTERNATIONALIZATION ECONOMIC INTEGRATION ECONOMIC EFFICIENCY |
| Language: | eng |
| Abstract: | Innovative explanations of international business strategy (IBS) have not been penalty-free: increased information often seems to increase ambiguity over the issue of strategically managing worldwide activities. The views of managers of 63 Fortune 500 firms who worked in international, multinational, and global industries are analyzed. Factor analysis suggests framing discussion within the context of the notions of multinational integration, internationalization through innovation, and national responsiveness. The results suggest that IMS reduces to the basic concepts of efficiency, effectiveness, and learning and, most significantly how executives simultaneously manage these dimensions. |
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