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| Author: | Juran, J. |
| Title: | Why quality initiatives fail |
| Journal: | Journal of Business Strategy
1993 : JUL-AUG, VOL. 14:4, p. 35-38 |
| Index terms: | AMERICA COMPANIES QUALITY |
| Language: | eng |
| Abstract: | If quality is job one, why are American companies still so bad at it? J.M. Juran , quality guru extraordinaire, explains. The guru of the international quality movement explains what keeps going wrong with so many American efforts at total quality management. The most decisive element in the success or failure of the quality initiatives of the 1980s is without doubt the extent to which the CEO did not provide personal leadership. Here is one place where we must be precise in our choice of language. |
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