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| Author: | Witkowski, T. |
| Title: | A marketing history of american Pewter and its competitors |
| Journal: | Journal of Macromarketing
1994 : SPRING, VOL. 14:1, p. 45-53 |
| Index terms: | MARKETING HISTORY AMERICA |
| Language: | eng |
| Abstract: | This article investigates the product life cycle of American pewter household goods. The time frame spans the colonial era to the present, but the focus is on 1780-1880, when the industry matured and then declined. Once nearly as ubiquitous as plastic and Styrofoam are today, pewter objects played an important role in everyday life at virtually every level of society. By 1880, the industry virtually disappeared. this article describes how this occured, explains why , and offers some implications for marketing thought. |
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