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| Author: | Klein, D.B. |
| Title: | The demand for and supply of assurance |
| Journal: | Economic Affairs
2001 : MAR, VOL. 21:1, p. 4-11 |
| Index terms: | PRODUCT LIABILITY PRODUCT QUALITY SAFETY |
| Language: | eng |
| Abstract: | Consumers want products and services that are safe and of good quality. Corresponding to such demand is the demand for assurance, before the fact, that the quality and safety will be as promised. This demand for assurance creates opportunities for entrepreneurs to profit by providing assurance - and they do so in a wide and largely unappreciated variety of ways. |
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