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| Author: | Bergenstock, D. J. Maskulka, J. M. |
| Title: | The De Beers story: are diamonds forever? |
| Journal: | Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 37-44 |
| Index terms: | Diamond mining industry Jewellery industry Brands Cartels |
| Language: | eng |
| Abstract: | Today, heightened global competition is effecting change in all indsutries. Even the vaunted diamond cartel has been forced to respond to market forces. |
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