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| Author: | Coria-Sànchez, C. M. |
| Title: | Learning cultural awareness in spanish for business and international business courses : the presence of negative stereotypes in some trade books used as text books |
| Journal: | Journal of Language for International Business
2004 : VOL. 15:2, p. 49- 65 |
| Index terms: | AMERICA EDUCATION INTERNATIONAL BUSINESS |
| Language: | eng |
| Abstract: | This article introduces a discussion about trade books which examine the Spanish-speaking countries and their cultural aspects in conducting business inside the countries. Also the pedagogical value of these trade books is analyzed. |
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