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| Author: | Gurau, C. Serban, A. |
| Title: | The anatomy of the product recall message: The structure and function of product recall messages published in the UK press |
| Journal: | Journal of communication management
2005 : VOL 9:4, p. 326-338 |
| Index terms: | product failures product liability product quality united kingdom communication crisis management reputation |
| Freeterms: | product recall product recall messages |
| Language: | eng |
| Abstract: | Product recall messages are a key communication tool in crisis situations. They function both by providing practical information of the product in question and operational process of recalling it, and by defending the firm's reputation. This paper studies product recall messages in the UK press using best practice guides published by professional or governmental organisations. |
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