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| Author: | Anholt, S. |
| Title: | Anholt Nation Brands Index: how does the world see America? |
| Journal: | Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 296-304 |
| Index terms: | brands consumers perception America |
| Language: | eng |
| Abstract: | In this study the power and appeal of America's brand image is measured by surveying consumers in 10 countries on their perceptions of America's cultural, political and human assets, investment potential and tourist appeal. The results show that for instance U.S. exports and tourism are respected globally, but governance and cultural heritage are no longer extensively respected by the world. |
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