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| Author: | Grevers, L. H. Ronkainen, I. A. |
| Title: | Marketing-crisis management : coping with disaster. |
| Journal: | Liiketaloudellinen aikakauskirja
1983 : VOL. 32:3, p. 242-250 |
| Index terms: | PRODUCT LIABILITY CRISES CRISIS PLANNING CORPORATE IMAGE |
| Language: | eng |
| Abstract: |
SCIMA