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| Author: | Adams, R. J. Browning, J. M. |
| Title: | Product liability in industrial markets. |
| Journal: | Industrial Marketing Management
1986 : NOV, VOL. 15:4, p. 265-271 |
| Index terms: | INDUSTRIAL MARKETING PRODUCT LIABILITY |
| Language: | eng |
| Abstract: | Major changes have been proposed in American product liability law at the federal level. These changes are of strategic importance to marketing decision makers. An overview of the crisis in product liability is given along with proposed changes in law. Strategic implications of passage and nonpassage of federal legislation are discussed. |
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