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| Author: | Elsbach, K. D. Kramer, R. M. |
| Title: | Assessing creativity in Hollywood pitch meetings: evidence for a dual-process model of creativity judgments |
| Journal: | Academy of Management Journal
2003 : JUN, VOL. 46:3, p. 283-301 |
| Index terms: | Organizational research Creativity Productivity Corporate social plans |
| Language: | eng |
| Abstract: | The study addresses an important but neglected topic by investigating the social judgement processes that experts use to assess the creative potential of unknown others during "pitch" meetings in which screenwriters attempt to sell their ideas. The findings suggest a dual-process social judgment model. In one process, person categorization, the experts used behavioral and physical cues to match "pitchers" with seven creative and uncreative prototypes. |
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