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Author: | Thackray, J. |
Title: | Diversification: what it takes to make it work |
Journal: | Across the Board
1991 : NOV, VOL. 28:11, p. 17-23 |
Index terms: | |
Freeterms: | DIVERSIFIKATION, UNTERNEHMENSSTRATEGIE |
Language: | eng |
Abstract: | One could easily fill a football stadium with business academics and consultants who deride the strategy of diversification, unrelated diversification, that is to say. To back up their case they can point to half a dozen studies in the past decade that document the wastefulness of most diversification, which in big companies is invariably done via acquisition. But there are five companies that have made a thriving business of taking on unrelated businesses. |
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