search query: @indexterm Motivation research / total: 111
reference: 28 / 111
| Author: | Tanner, J.F. Hunt, J.B. Eppright, D.R. |
| Title: | The protection motivation model: a normative model of fear appeals. |
| Journal: | Journal of Marketing
1991 : JUL, VOL. 55:3, p.36-45 |
| Index terms: | MOTIVATION RESEARCH ADVERTISING EFFECTIVENESS SOCIAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA